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Content marketing – 90% generates no engagement (Report)

When it comes to social selling, many companies and brand believe that content marketing is the secret sauce. But content marketing is not a lead engine when not controlled, qualified and distributed properly. A recent report by Beckon states that the average amount of image and video content from brands created and posted tripled since […]

Report on Messaging Apps: Comparison from WhatsApp to WeChat

The popularity of messaging apps is increasing. Whether it is the Facebook Messenger where all companies hope for the latest secret sauce on messenger bot technology or Line and WeChat which already offer company profiles. It becomes very clear that messengers are different in terms of functionality, technology set-up as well as the value for […]

Study: Pokemon Go – a real business driver? (Infographic)

Pokemon Go is in everybody mouth these days. And many marketers are asking how to leverage the mobile app game for their business purpose – especially small and local businesses. Just lately, the team from Slant Marketing came up with some data that shows how businesses can use Pokemon Go players for their own business […]

Twitter Study: The value of influencers

Some weeks ago in this post, we have tried to define an undefined social media species: Influencers. The feedback was very positive and many companies are still trying to find the secret sauce how to use and leverage the value of influencers for their brands and their sales funnel. Now, a recent study by Twitter […]

Study: Millennials don’t want brands to stalk them

The vision of social networks was to create a better exchange between people – whether near or far. But where is consumers, there’s also brands trying to reach out with advertising to them on any available platform. A recent study now shows that Millennials are not really happy with the social advertising activities. According to […]

Report: IoT 2020 – Big expectations and cost savings

Just recently, we summarized the findings of Goldman Sachs‘ on the Internet-of-Things (IoT) report, and what they think where IoT might lead us to in the future. Now, another report from Schneider Electric called „IoT 2020 Business Report“ delivers some new findings on how large organisations will leverage Internet of Things technologies as a serious […]